The powerful natural enzymes found in the Odor-Eaters carpet products work with Mohawk's industry-leading carpet design. Together, they create stylish, functional flooring that actually removes odors most conventional cleaners mask or leave behind. In addition, Forever Fresh carpet comes with Mohawk Stainguard Protection, which is specially engineered to push away dirt and spills, reducing their ability to stick or penetrate. "Forever Fresh technology takes carpeting to a new level," said Ed Williams, Senior Vice President of Marketing, Mohawk Industries, Inc. "The combination of Mohawk Stainguard Protection and Odor-Eaters technology offers consumers the ultimate protection against stain, soil and odor. Forever Fresh carpet helps our customers maintain a stain-free, odor-free, beautiful home." The self-activating enzyme technology in Forever Fresh carpet starts removing odors after moisture comes into contact with the carpet. Forever Fresh eliminates odors caused by common household agents such as pet accidents, milk products, wine, juice and other organic, odor-causing liquids. "Forever Fresh is an ideal choice for pet owners, families with small children, or anyone who wants to take some of the worry out of caring for their carpet," Williams said. "We are very pleased to be the first flooring company to offer carpet with this great benefit." Unlike fragrant carpet powders that cover-up odors, Forever Fresh is scent free, and the odor-eliminating agents are all natural and built into the carpet. In fact, the enzymes in Forever Fresh are similar to those that can be found in such foods as yogurt, cheese and beer. Forever Fresh is available now in a wide variety of colors and textures at Mohawk Floorscapes and Mohawk ColorCenter locations, and at other authorized retailers. Mohawk offers extensive warranty options on this product, including: lifetime odor control for the useful life of the carpet, stain protection, wear protection, texture retention and protection against manufacturing defects. Mohawk recommends installing Forever Fresh carpet with Mohawk Wetlock cushion to protect against moisture that seeps below the carpet level into the cushion. In addition, consumers who purchase Mohawk Wetlock cushion with Forever Fresh carpet receive Mohawk's 30-Day Satisfaction Assurance Guarantee, which provides free carpet replacement for any reason within 30 days of installation, less labor costs. |